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Perspectives, trends and best practices on strategy, design, technology and digital business. Ideas that help you build better.
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Our latest perspectives
Articles, analyses and case studies on digital and technology.
Custom Software
How much does custom software development cost in 2026?
What drives the cost of custom software in 2026, what an estimate should contain, and how to compare two development budgets fairly.
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AI Automation
How much does automating a company with AI cost?
How the cost of an AI automation is calculated, what influences the budget, and how to tell a demo apart from a system that can run in production.
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CRM / ERP / Digitalization
CRM vs ERP: what's the difference, and why do many companies need both?
CRM or ERP? Learn the difference between the two systems, which processes they manage, and when integrating CRM and ERP beats replacing them.
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Web Development
How much does a professional business website cost in 2026?
What drives the cost of a professional business website: strategy, design, development, CMS, technical SEO, content, integrations and maintenance.
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SEO / GEO / AI Visibility
What is GEO and how does it differ from SEO?
What GEO is, how it relates to SEO, and what Google recommends in 2026 for visibility in AI Overviews and AI Mode.
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